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Marketing

This category contains 9 articles

How We Interact With Search Engines

We use them everyday, infact without them, the internet would be useless, I guess it’s hard to imagine why such websites of importance are private companies rather than free or government run services.
Ok course, before you wonder if I have gone mad - I’m talking about search engines.
In the beginning, we all know the internet [...]

Traffic Vs Quality Traffic

When it comes to websites, we all want more traffic, or do we? So I though I’d talk about the heated debate of targeted traffic vs mass traffic.
I guess it comes down to the example of having a website on selling spoons, but bringing trafffic for knives, forks, plates and even something else completely unlreated. [...]

5 1/2 Ways To Get More Website Enquiries

I was sitting here drinking a cup of tea and scratching my head thinking - “I love form’s they are possibly my most favourite thing on the internet”. Sad I know, yet the reason for this obsession is simply that without something as ’simple’ as a web based form, we’d loose a method of contact, [...]

Do we Really Have a Choice in Web Browser?

I think this is a really intersting topic to cover - so lets look at the most popular browsers in order.
1. Internet Explorer.
2. Firefox
3. Safari
Now I could go further, but as you do it ends up with just some person’s dog using that particular browser.
Now the reason I cover this article is because I’m looking [...]

Use Google Adwords Locality

Google has made a great advancement, one probably worth talking about! - imagine you want to show your google ads, but only to users in a certain place, county or town! Well now with a locality tool, which we love, you can! - though we must stress through experience it is only 90% accurate. For [...]

Yahoo PPC in the Dark Age

This doesn’t just apply to Yahoo, when we think about PPC (pay per click), it’s been arround for ages, pretty much since the web began, but seeing as Google is the new kid on the block, how come Yahoo, MSN, haven’t jumped on the band wagon to improve their PPC services.
For example, there is hardly [...]

Pay Per Click Nightmare

Sometimes one of your best tools can be your greatest nightmare, something so erratic as pay per click trends can sometimes take more of your time than you would like and certainly cost you an arm and a leg to perfect.
Of course when you break pay per click down to its basics, the aim is [...]