SEO & Search Engine Watch
Google Adwords Tool Upgraded
Google shares have dropped in recent times, when they seemed untouchable, this mainly due to the world economic downturn, as google makes most of its money through PPC (pay-per-click) advertising, formally known as Adwords.
As we have less money to spend with increasing fuel & food prices, we have less money to spend on the nice things in life, this means Google gets less clicks, and makes less money, unlike it’s major rival, Yahoo, who makes money in other ways, and shares remain stable.
Recently we’ve seen that Google is trying to recoup some of those loses by encouraging more Adwords users to sign up by releasing very ‘questionable’ figures in my opinion. It’s keyword tool for adwords has got an upgrade.
See it at : https://adwords.google.com/select/KeywordToolExternal
When you search for your desired keyword, we see Advertiser Competition, Approx Search Volume and Average Approx Search Volumes.
When comparing with keyword tools, theses volumes don’t even come close, and I cant help they are ‘inflated’ some what to increase Adwords sign up’s.
At least in my opinion I’m glad they’ve done away with where you’re ad will show (supposedly in context with your proffered bid), which always said your ad would show 1-3 - this isn’t a complete lie, as if you had a well enough optimised site, click through rates etc, you possibly could achieve this, but for the majority of us, this is a near impossible.
Once Google has told you about the keywords you’re interested in, they helpfully provide you with a ’sign up with these keywords’ on the right hand pane. Thanks Google…
It’s not all bad, as this isn’t a half bad keyword generator, and another favourite for when researching, but don’t trust those figures!
Thanks
Wuup Team
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