http://www.wuup.co.uk/interest-based-advertising-and-privacy We're Geeks - This is Where We Write Fri, 10 Feb 2012 08:44:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.wuup.co.uk/interest-based-advertising-and-privacy#comment-10081 Elizabeth Dearborn Mon, 16 Mar 2009 15:21:26 +0000 http://www.wuup.co.uk/?p=2061#comment-10081 Thanks! I wonder what effect it will have on competitive ad filtering. Thanks! I wonder what effect it will have on competitive ad filtering.

]]> http://www.wuup.co.uk/interest-based-advertising-and-privacy#comment-10080 Alan Hamlyn Mon, 16 Mar 2009 10:31:24 +0000 http://www.wuup.co.uk/?p=2061#comment-10080 I like this article very much, as obviously I to received this email from Google obviously - at the time I got it I didn't have time to read it through and understand it fully. However... there are some good and bad points to these changes. I fully agree on a personal point that I don't like how Google is seemingly infringing on privacy, and I don't like it. Also as you say, it's the whole point of adsense is to provide content, and then ads relating to it, however this is going to dramatically cut down payouts from google. We all know things like credit, and debt related adsense are worth the most, so this will now mean users visiting these sites, unless have expressed interest previously, won't see debt related ads. Now this will dramatically cut down the adsense revenue generated by these sites. But at the same time, it has actually increased revenue on some of the Wuup sites we run. This is because they weren't particually high paying phrases, but now, the revenue has incresed due to users browsing on higher paying keywords previusly, then visiting one of ours sites and clicking through. I'm going to put it out there, and say that from a adsense revenue point of view, it might actually be better to rank position 3 or 4 rather than 1 for terms, we know users browse several sites, but if you're hit 3rd, your ads would hopefully then be targeted more than if you were first - this ofcourse is a reference to those who dabble with high paying keyword websites like debt, gambling, credit etc. So overall, it has been a good thing for Wuup, I don't like the intrusion on privacy - and they're are going to be plenty of unhappy people who will be loosing out on revenue. :| I like this article very much, as obviously I to received this email from Google obviously – at the time I got it I didn’t have time to read it through and understand it fully. However… there are some good and bad points to these changes. I fully agree on a personal point that I don’t like how Google is seemingly infringing on privacy, and I don’t like it. Also as you say, it’s the whole point of adsense is to provide content, and then ads relating to it, however this is going to dramatically cut down payouts from google. We all know things like credit, and debt related adsense are worth the most, so this will now mean users visiting these sites, unless have expressed interest previously, won’t see debt related ads. Now this will dramatically cut down the adsense revenue generated by these sites. But at the same time, it has actually increased revenue on some of the Wuup sites we run. This is because they weren’t particually high paying phrases, but now, the revenue has incresed due to users browsing on higher paying keywords previusly, then visiting one of ours sites and clicking through. I’m going to put it out there, and say that from a adsense revenue point of view, it might actually be better to rank position 3 or 4 rather than 1 for terms, we know users browse several sites, but if you’re hit 3rd, your ads would hopefully then be targeted more than if you were first – this ofcourse is a reference to those who dabble with high paying keyword websites like debt, gambling, credit etc. So overall, it has been a good thing for Wuup, I don’t like the intrusion on privacy – and they’re are going to be plenty of unhappy people who will be loosing out on revenue.

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