At some point in your life or another you will, or will have encountered Digg. The social bookmarking tool which allows you to share webpages you have found with your friends. You can already see it’s appeal. Sharing, after all, the web is massive, with billions of pages out there, so any tool to help pick the best out of the bunch is worth it.
How marketeers use Digg
So we can see the appeal, you can get your page out there, article, image or video, and by word of mouth it spreads like wild fire, so much so you get the opportunity to appear on the front page of Digg. This in turn gets visitors flocking to your website in the thousands to see what all the fuss is about. Great right? 250,000 visitors in 1 day? Well you’d think so but I’ve recently come to the conclusion that marketing in this method is a waste of time and effort. Here are my thoughts:
Digg front page hit’s have often been known to bring websites down to their knees due to the huge volume of traffic in such a short space of time, this usually means a portion of these thousands of visitors who are flocking to see your content – wont actually see it.
250,000 visitors to your content may be great, but I don’t feel that this traffic is targetted enough. Digg entries which reach this ‘holy grail’ often use funny images, references or videos to do so. This results in users coming to your website, telling you its funny (via a comment), and then leaving again never to return. I’ve seen the graphs, which marketeers often use to sell their services. showing the spike of traffic, and then returning to normal.
Digg users according to other blog sources, and credible websites are 3 times LESS likely to click on an advert. So if you’re relying on doing this for a big payout from your adsense, you might be a bit disappointed. Sure probability says you’re going to get more clicks, remember it’s likely to be for 1 day if your lucky. So you might get £200 ($400) if your lucky. If you have the magic touch and can do this often enough, you might be able to earn a fair amount of dough, but this is a bit hit and miss.
Method’s Digg Marketeers Use
Digg articles which make it to the lucrative front page often use the wierd and wonderful to do so, often by discussing funny topics, or top 10′s. Examples of this are as follows:
- 10 Things I hate about Agressive Monkey’s
- The Truth about the iPhone
- 5 Steps to a Bigger and Better Pancake
This isn’t always the case, as wierd and wonderful stories which amaze people often do make the top score. But above you should notice a bit of a trend, and style that the Marketeers use. Basically enough of this style, and a few people to relay them via friends on Digg, sooner or later you’re going to hit the ‘jackpot’.
Recent Comments