When it comes to keywords in your pay-per-click campaigns, there are a few tips you might want to bare in mind. The keywords you select have an impact om how many targeted, serious consumers you come in contact with – and help with getting your advert approved quicker by the editors at Google Adwords, MSN Adcenter & Yahoo Search Marketing.
Common Mistakes with Keywords
- Consumers use a different language. This mean’s you’re most likely to used to using terms for your product, but your audience isn’t likely to know what your talking about. However sometimes they might know brand names rather than the products themselves, for example people use ‘hoover’ in preference to ‘vacuum cleaner’. So talk to your audience in a language they understand. Be aware of abbreviations, misspell words & other unexpected variants, cover as many as you can.
- Times change, and so does terminology changes too. As markets change, the language does too. Words which were common when you first selected your keywords may not be now, but new terms will be coming in all the time. Check the press and online for whats current in your industry.
- Too Specific keyword phrases might be a problem, you can consider broadening your keyword list or match types to get more impressions. However this can get you irrelevant traffic in with the mix. This means in turn you must make sure your copy is as relevant and even clear as possible. Track using analytics to see what terms consumers are using and add negatives to a negative keyword list to exclude them in future.
Keyword Help
When you sign into your PPC control panel next:
- Look at the keyword generator tools, where Adwords, Adcenter or Yahoo Search Marketing finds keywords similar to your keywords you have entered. Look at yur competitors for inspiration too.
Hope these tips help.
