When all is said and done, it often comes down the basics when SEO is concerned, and it doesn’t get more basic than keywords themselves, they are the fundamentals, the end goal of what you are trying to achieve. Rankings for lucrative keywords right? Well almost right, but if you go choosing the MOST lucrative keywords you’re going to be disappointed. You may get lucky, and get good placements, if your lucrative keyword is a new hot word on the block, and competition is low, but in the real world, a keyword like ‘software’ is likely out of your league, for now. We’re going to take a look at a realistic approach to keyword research and implementation.
Your Website
When it comes to your website, it’s clear to establish your aims, if you’re going to freestyle this you may just end up disappointed and ultimately give up whilst you think about how pathetic you are. But that’s not what we want is it. We want you to succeed, and establishing your goals is part of that.
If your website is a large website, constantly growing with content, you’re likely to be able to sustain the interested of a large audience, who will want to come back for more hopefully, and if you generally cover topics on ‘software’, then you could consider trying to achieve this term, and with the amount of credible content you might have, you could attract plenty of links, each of those with the word ‘software’ in it, builds credibility with Google, or other search engines, that you’re the right choice for them in their search results for ‘software’ and reorganises you in priority in their index when that search term is typed. Though I have briefly touched on linking, I will be covering in my SEO Checklist article.
What keyword’s should I aim for?
Company CEO, and director’s will be pushing for that generic term, and so will you if you haven’t read this article. It’s almost compelling to do so, however I urge you to simmer your temptations for the moment. Generic keywords are obviously much harder to aim for. Other sides have already built their credibility to appear in the results for those terms. Meaning that’s what you are up against. As a new or quite new website, you will need to be patient, and not even think about these for a moment. Though building a page of content about your most generic keyword is never something that should be overlooked.
If you have an older site, perhaps you are managing it for someone else or doing some SEO work for them. This site may have already the reputation or page rank, and even a catalogue of back links. Check these out using ‘Google Web master Tools’. If so, the site may be poorly optimised, I.e flash, JavaScript etc etc (causing issues), then you may be able to get ranked quickly for generic keywords.
However, most of you who are reading this are most likely starting new websites. Keywords which you should aim for results are keywords which have less competition, yet still relevant. These are also converting keywords, and are better known as ‘key phrases’. For example, if you have a website on Indie Software. A term like ‘Indie Software Downloads’ is a far more targeted key phrase than the generic ‘software’ keyword.
Hot or Cold
Keywords can simply be summed easily.
Hot Keywords
Popular Keyword search terms which would drive substantial traffic to your website
Cold Keywords
Less Popular Keywords with little competition, but higher rankings.
There’s so much more I can say on this topic, unfortunately most people have an attention span which would rival that of your standard house hold gold fish. Check out Wuup for more articles soon!
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