The Internet's Intellectual Badass
If all you can hear is a whistling of wind because no one is clicking on your ads, or if your ads are appearing somewhere near the abyss which is the bottom of the page, or 5 pages down, then there is a pretty good chance your adverts aren’t relevant enough – and if not that, you keyword choices might be a bit far-fetched. It’s important to make your ads relevant to your...
read moreWhether we like it or not, our brains are influenced by minute details, at a subconscious level. Most people will know the important factor in web design of “if you don’t catch the users attention in 1/8th of a second” – not really sure if it’s 1/8th of a second, but I know it’s something minute. Anyway, if you don’t catch their attention, they are out of...
read moreGoogle has made a great advancement, one probably worth talking about! – imagine you want to show your google ads, but only to users in a certain place, county or town! Well now with a locality tool, which we love, you can! – though we must stress through experience it is only 90% accurate. For those involved with lead generation this is a great advancement, it means where you have...
read moreThis doesn’t just apply to Yahoo, when we think about PPC (pay per click), it’s been arround for ages, pretty much since the web began, but seeing as Google is the new kid on the block, how come Yahoo, MSN, haven’t jumped on the band wagon to improve their PPC services. For example, there is hardly any customisation on when your ads will show on Yahoo, you cannot set when your...
read moreGoogle shares have dropped in recent times, when they seemed untouchable, this mainly due to the world economic downturn, as google makes most of its money through PPC (pay-per-click) advertising, formally known as Adwords. As we have less money to spend with increasing fuel & food prices, we have less money to spend on the nice things in life, this means Google gets less clicks, and makes...
read moreMicrosofts bid was shelved for good recently as Yahoo’s profits...
read moreORANGE Well here’s an intersting one for you, it appears the ladies of today may have been tango’d (sorry to use a popular viral marketing advertisement). Although our little survey wasnt entirely conclusive as it only involved a few people. Here’es what happend, a popup (yes i know i hate them), was being designed, and several different colour versions were made. We put it to a...
read moreGoogle often comes under fire when it comes to your privacy, and what it collects on you. We would like to hear your opinions on this? Should we give our data away for free? After all, google profits from your data, selling it on to its advertisers – We talk about this on the birth of a new form of Context aftertising. This is where google uses your searches to display its advertisers...
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