The Internet's Intellectual Badass
If all you can hear is a whistling of wind because no one is clicking on your ads, or if your ads are appearing somewhere near the abyss which is the bottom of the page, or 5 pages down, then there is a pretty good chance your adverts aren’t relevant enough – and if not that, you keyword choices might be a bit far-fetched. It’s important to make your ads relevant to your...
read moreThose who are involved with pay-per-click (PPC) advertising, will already know what I’m talking about here when I say ‘Conversion Tracking’, but for those of you who don’t know, it’s the where you place a bit of code provided from adwords & and place it where your customer would convert (ie a thank you page of an enquiry form. This can also be combined with a...
read moreGoogle has made a great advancement, one probably worth talking about! – imagine you want to show your google ads, but only to users in a certain place, county or town! Well now with a locality tool, which we love, you can! – though we must stress through experience it is only 90% accurate. For those involved with lead generation this is a great advancement, it means where you have...
read moreThis doesn’t just apply to Yahoo, when we think about PPC (pay per click), it’s been arround for ages, pretty much since the web began, but seeing as Google is the new kid on the block, how come Yahoo, MSN, haven’t jumped on the band wagon to improve their PPC services. For example, there is hardly any customisation on when your ads will show on Yahoo, you cannot set when your...
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