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Marketing

Traffic Vs Quality Traffic

By Alan Hamlyn ⋅ September 28, 2008 ⋅ Print This Post Print This Post ⋅ Post a comment

When it comes to websites, we all want more traffic, or do we? So I though I’d talk about the heated debate of targeted traffic vs mass traffic.

I guess it comes down to the example of having a website on selling spoons, but bringing trafffic for knives, forks, plates and even something else completely unlreated. The question is, is it better to have 10,000 visitors which are more generic to your website on spoons, or have 1000 targeted spoon visitors who only want spoons.

I think I can guess what you are thinking, surely it is better to have 1000 targeted spoon visitors? Well maybe, yes they are targeted, yes they want spoons, so they will convert better. But what’s to say that out of those 10,000 visitors you get a 5% conversion - thats 500 converted customers, where as you are more likely to have something like a realistic 10% conversion on your targeted visitors, meaning you’d only convert 100 of them. Even if you converted 20%, you’d still be short by over half less.

So you see, its not just black and white. I guess the best day to day example you see of this is the banner advertising you see by many companies on large traffic websites like myspace and facebook, wired, or any high traffic website. The idea to get volume, and convert a very small percentage, obviously more the better!

I guess in my personal opinion, it comes downt to a balance, campaigns. On site optimisation needs to remain targeted. So search engines can bring you in relevant targeted traffic (or try to). When it comes to PPC, offsite advertising you can usually afford to be a little more creative. You’re website on spoons may well want to bid on keywords for forks, knives and spoons, but you’d want lower positions for your adverts than the ’spoons’, as this is your primary product. However you may well be able to convert that other traffic at the right price. Working out your conversion rates are important.

Tips for getting more traffic:

  1. Relevant content for your website, which is unique, useful, informative - know your audience
  2. Linking from other relvant websites, perhaps wikipedia or other blogs
  3. Post on forums and put your website in your signigture, become an expert in your field on this forum, your signigture provides you traffic and a non recipicol link
  4. Optimise your title, meta & decription tags
  5. Optimise your content, use the keyword & variations, revelvant keywords in your content
  6. Offline advertising, talk to people, connect, and even pay for advertising
  7. Viral marketing, good way of getting lots of ‘untargeted traffic’ - use youtube

Ways not to get traffic:

  1. Don’t steal other peoples content, for one its wrong, and for second it wont help much as its not unique.
  2. Mass linking stratergies, google may ban you
  3. Spaming forums / chatrooms, etc
  4. Doing Nothing

I hope you found this helpful.

Wuup Team

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