Marketing

Use Google Adwords Locality

Google has made a great advancement, one probably worth talking about! - imagine you want to show your google ads, but only to users in a certain place, county or town! Well now with a locality tool, which we love, you can! - though we must stress through experience it is only 90% accurate. For those involved with lead generation this is a great advancement, it means where you have less clients you can not show your ads,  and increase your return by only getting enquiries from the best performing areas.

However, where will this end? Ultimately the targeting will probably move to a lower level, perhaps limiting smaller areas from seeing your ads. Pehaps if you are selling something expensive you’ll be able restrict areas with less money - i.e council estates and the chav scum of society.

Alternatively, if your a loan company, you might not want to target very wealthy areas, but anyway, the important point is to reconise this tool, and use it to maximise your return.

Thanks

Wuup Team

Related Wuup Stuff:

• 6 July, 2008 -- Google & Your Data
• 5 November, 2008 -- Google PPC & Conversion Tracking
• 16 July, 2008 -- Yahoo PPC in the Dark Age
• 15 July, 2008 -- Pay Per Click Nightmare
• 13 July, 2008 -- Google Adwords Tool Upgraded

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