Marketing

Women Like Orange!

ORANGE

Well here’s an intersting one for you, it appears the ladies of today may have been tango’d (sorry to use a popular viral marketing advertisement). Although our little survey wasnt entirely conclusive as it only involved a few people.

Here’es what happend, a popup (yes i know i hate them), was being designed, and several different colour versions were made. We put it to a few staff to see what they thought - All of the women liked the orange version, the guys liked they grey or yellow, but this was very split.

The conclusion overall was that all the women took a liking to the Orange advert, and as women tend to browse more than men, (during the day etc), perhaps we should be using orange more often? Though guys, I wouldnt rush out and buy an orange t-shirt…

Food for thought…

Wuup Team

© 2008 Wuup.